British online instant-win games innovator Instant Win Gaming (IWG) Limited has signed a deal that will see it supply its full portfolio of titles to online gaming aggregator Pariplay Limited.
London-based IWG Limited stated that the agreement will see Pariplay Limited subsequently distribute its complete collection of instant-win titles to Tier One operators such as 888 Holdings, Jumpman Gaming Limited and GVC Holdings via the Fusion content aggregator network.
“The popularity of instant-win games continues to go from strength to strength with operators taking a keen interest in the vertical,” read a statement from Rhydian Fisher, Chief Executive Officer for IWG Limited. “This latest agreement opens up the opportunity for more firms than ever before to take up our games. It’s been a pleasure working alongside such an agile and nimble technology provider as Pariplay [Limited]. We’ve been impressed by the ease and speed of integration into its Fusion remote games server (RGS).”
IWG Limited began offering its services to commercial brands and platforms late last year and declared that clients of Pariplay Limited will soon be able to offer its range of games including the Cash Buster and Slingo titles “following a simple RGS integration”.
“As the number-one provider to private lotteries and supporting our strategic objective of leading the aggregator segment, IWG Limited’s content is the perfect fit for our portfolio,” read a statement from Adrian Bailey, General Manager for Isle of Man-based Pariplay Limited. “We’re sure IWG Limited’s highly-engaging games, which include a range of exclusives for us at Pariplay [Limited], will prove to be an instant hit for our players.”